INSIGHTS
Useful web thinking.
No filler.
Practical notes on website performance, conversion, project scope and getting more value from a business website.
The Five Things a Good Website Brief Should Answer
A useful website brief does not need to be long. It needs to remove the right uncertainties before design and development begin.
Read article ↗When a Landing Page Beats a Full Website
Sometimes one excellent page is a better business decision than five average ones. Here is how to know when a focused landing page is enough.
Read article ↗Why Faster Websites Make Paid Traffic Work Harder
Paid traffic is expensive enough before a slow landing experience starts wasting attention. Here is how to think about website speed as part of the conversion system.
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